It’s all very well having good intentions to do your own PR, but getting strong news worthy stories is another thing. You need to find an angle that will relate to your business, but will also grab the attention of your journalists.
Of course, before you think about angles, you need to also think about what publications you are targeting, and tailor your angle and release to this.
So here are some ideas to help:
Read a quality newspaper – look for stories that your business could be relevant to. Look at the spokesperson used in that article – why were you not featured? How could you be next time?
Look at new industry reports and statistics – what figures can you pull into a news story for your business. Use an attention grabbing opening line in your release.
What are you an expert in? Have you won any awards, perhaps you head up a networking event in your region or you’ve just moved premises. What is news worthy about this and could it be relevant to your local business press.
Listen to radio chat show, with people calling in debating all sorts of ideas and angles. See if anything can be used for your business, what angles and hooks can you talk about?
Grab a large sheet of paper and pen, a glass of wine and a friend and just doodle ideas – let your mind wander. Often the best ideas come then!
Enjoy…….Do share your ideas for where you source your PR ideas from…. we’d love to hear from you.
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