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Where do you get ideas from for your PR?

Posted on July 23, 2012 in Blog | by

It’s all very well having good intentions to do your own PR, but getting strong news worthy stories is another thing.  You need to find an angle that will relate to your business, but will also grab the attention of your journalists.

Of course, before you think about angles, you need to also think about what publications you are targeting, and tailor your angle and release to this.

So here are some ideas to help:

Read a quality newspaper – look for stories that your business could be relevant to.  Look at the spokesperson used in that article – why were you not featured? How could you be next time?

Look at new industry reports and statistics – what figures can you pull into a news story for your business.  Use an attention grabbing opening line in your release.

What are you an expert in?  Have you won any awards, perhaps you head up a networking event in your region or you’ve just moved premises.  What is news worthy about this and could it be relevant to your local business press.

Listen to radio chat show, with people calling in debating all sorts of ideas and angles.  See if anything can be used for your business, what angles and hooks can you talk about?

Grab a large sheet of paper and pen, a glass of wine and a friend and just doodle ideas – let your mind wander. Often the best ideas come then!

Enjoy…….Do share your ideas for where you source your PR ideas from…. we’d love to hear from you.

Once you have your idea – subscribe to Parenting  Magazine Contacts  for immediate access to UK journalists.

This database is ideal for the lifestyle, beauty, women’s interest and parenting industry.

“I was very pleased to find your site….  I spent three hours yesterday harvesting the information from various Mom blogs etc on to a spreadsheet.  Using your web site, I am pleased to say it took me 40 minutes to download all the information on to spreadsheets and send them to her.   A job that was going to take me, at the rate I was going, about three months.   You can use this as a testimonial if you like.”

Peter Botherway – www.box4blox.com,New Zealand.

 

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"Julie Sherwood has been freelancing for the Penguin Group since Jan 2009. Julie is extremely well-connected within the media and is tenacious and proactive in her pursuit of press coverage. She is also able to work and deliver to tight deadlines, and is always someone who can be relied upon"

Antonia Wilkinson, Head of PR, Penguin Group.

".......Julie Sherwood's PR Packages are a must for any small business. She really de-mystifies PR and explains in easy to understand language the whole concept. With great ideas to enable anyone to makes steps into doing their own PR, you will keep coming back and drinking in once again Julie´s input and enthusiasm"

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