There’s no easy answer to this one folks.
A lot depends on:
Your relationship with your journalists – are they already familiar with your business.
The complexity of your news release.
Journalists can receive 100′s of press releases every single day. So you need to grab their attention within seconds. Don’t waffle. Just sum up your news and what the release is about in the first paragraph.
Do you read the articles written by the journalists you’re targeting? If so, perhaps you can refer to a comment in a previous article.
You can add a quote or some statistics to back up your claims.
Additional technical specifications can be added in an additional Notes To Editors section at the end of the release.
Make sure you have clear contact details.
Need some help with a press release? We offer a Check & Send service where we check through your release for £30 ensuring your press release hits all the right spots!
If you feel confident with your release but need the contacts – we can help too!
Drop me a line at firstname.lastname@example.org
"Julie Sherwood has been freelancing for the Penguin Group since Jan 2009. Julie is extremely well-connected within the media and is tenacious and proactive in her pursuit of press coverage. She is also able to work and deliver to tight deadlines, and is always someone who can be relied upon"
Antonia Wilkinson, Head of PR, Penguin Group.
".......Julie Sherwood's PR Packages are a must for any small business. She really de-mystifies PR and explains in easy to understand language the whole concept. With great ideas to enable anyone to makes steps into doing their own PR, you will keep coming back and drinking in once again JulieÂ´s input and enthusiasm"
Nick and Rachel Webb, Spain. http://www.andalucia-for-holidays.com
"If professional PR is what you are looking for, then you have come to the right place by hiring Julie. Julie is warm, friendly, patient and took the time to familiarize herself with my business and the result was a very professional engaging PR. Thank you ever so much Julie."
Sherene Murray, Tee's Caribbean Recipe Kits.