There’s no easy answer to this one folks.
A lot depends on:
Your relationship with your journalists – are they already familiar with your business.
The complexity of your news release.
Journalists can receive 100′s of press releases every single day. So you need to grab their attention within seconds. Don’t waffle. Just sum up your news and what the release is about in the first paragraph.
Do you read the articles written by the journalists you’re targeting? If so, perhaps you can refer to a comment in a previous article.
You can add a quote or some statistics to back up your claims.
Additional technical specifications can be added in an additional Notes To Editors section at the end of the release.
Make sure you have clear contact details.
Need some help with a press release? We offer a Check & Send service where we check through your release for £30 ensuring your press release hits all the right spots!
If you feel confident with your release but need the contacts – we can help too!
Drop me a line at email@example.com